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Press & Insights

Amazon intelligence. Curated.

Hand-picked articles from the Amazon Selling Partner Blog and About Amazon — the moves, tools, and updates every brand on the platform needs to know.

All articles are published by and remain the property of Amazon.com, Inc. Sources: Amazon Selling Partner Blog and About Amazon. AgentsUp™ curates and links to these for informational purposes only. No article content has been reproduced. Clicking any card opens the original source. AgentsUp™ LLC is not affiliated with or endorsed by Amazon.com, Inc.

Upgrades to Customer Service by Amazon help sellers save time and reduce refunds Announcement
May 22, 2026 · 2 min read
Upgrades to Customer Service by Amazon help sellers save time and reduce refunds
New improvements reduce return-less refunds and SAFE-T claims, improve access to the free program, and more.
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Ready, set, sell! Prepare for Prime Day 2026 Announcement
May 19, 2026 · 4 min read
Ready, set, sell! Prepare for Prime Day 2026
Everything sellers need to know to prepare inventory, advertising, and deals ahead of Prime Day.
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How Amazon FBA makes selling high-value products easier Insight
Apr 20, 2026 · 2 min read
How Amazon FBA makes selling high-value products easier
New FBA programs and capabilities specifically designed for sellers with products priced above $50.
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Maximize your sales potential with the Featured Offer Insight
Apr 10, 2026 · 3 min read
Maximize your sales potential with the Featured Offer
What the Featured Offer is, how eligibility works, and what sellers can do to win and maintain it.
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How to sell pet products on Amazon Guide
Apr 6, 2026 · 12 min read
How to sell pet products on Amazon
A complete guide to launching and growing a pet product business in one of Amazon's most active categories.
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What is retail? Your guide to the retail industry Guide
Apr 3, 2026 · 7 min read
What is retail? Your guide to the retail industry
An overview of how retail works, the different models in play today, and what it means for sellers on Amazon.
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Content marketing for ecommerce: Drive sales with strategic content Insight
Apr 2, 2026 · 6 min read
Content marketing for ecommerce: Drive sales with strategic content
How ecommerce brands use content strategy — on and off Amazon — to drive discovery, conversion, and retention.
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Private label products: Guide to store brands and own-label products Guide
Apr 2, 2026 · 6 min read
Private label products: Guide to store brands and own-label products
What private label means, how it differs from wholesale and arbitrage, and how sellers build it on Amazon.
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What are non-durable products? Guide
Apr 1, 2026 · 5 min read
What are non-durable products?
Defining non-durable goods, how they behave differently on Amazon, and what that means for inventory and Subscribe & Save.
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Brand management: Guide to growing your brand on Amazon Insight
Mar 26, 2025 · 8 min read
Brand management: Guide to growing your brand on Amazon
How to differentiate your brand, build loyalty, and use Amazon's brand-building tools at every growth stage.
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CEO Andy Jassy's 2025 Letter to Shareholders Company News
Apr 9, 2026 · 10 min read
CEO Andy Jassy's 2025 Letter to Shareholders
Andy Jassy's annual shareholder letter covering Amazon's 2024 results, the AI infrastructure build-out, and the road ahead.
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Andy Jassy explains how going back to the starting line drives reinvention at Amazon Company News
Apr 10, 2026 · 5 min read
Andy Jassy explains how going back to the starting line drives reinvention at Amazon
How Amazon's culture of treating every challenge as a Day One problem keeps it ahead of much larger legacy competitors.
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Andy Jassy: It's important to pursue multiple parallel paths when inventing Company News
Apr 10, 2026 · 4 min read
Andy Jassy: It's important to pursue multiple parallel paths when inventing
Why Amazon bets on multiple competing ideas simultaneously rather than picking one path and hoping it works.
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Andy Jassy shares 9 things he's learned over 28 years at Amazon Company News
Apr 10, 2026 · 6 min read
Andy Jassy shares 9 things he's learned over 28 years at Amazon
From hiring and leadership to long-term thinking and customer obsession — Jassy's most durable lessons from nearly three decades.
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CEO Andy Jassy shares 3 ways Amazon is innovating to make customers' lives easier Company News
Apr 10, 2026 · 4 min read
CEO Andy Jassy shares 3 ways Amazon is innovating to make customers' lives easier
Robotics, rural delivery, and broadband — three areas where Amazon's infrastructure investment directly shapes the customer experience.
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Amazon CEO Andy Jassy talks 6 truths surrounding the rise of AI Company News
Apr 9, 2026 · 5 min read
Amazon CEO Andy Jassy talks 6 truths surrounding the rise of AI
Jassy's unfiltered take on what AI will and won't do, why most companies are underestimating the infrastructure required, and what Amazon is building.
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Amazon plans to invest $25 billion in Mississippi data centers, create 2,000 jobs Company News
Apr 9, 2026 · 3 min read
Amazon plans to invest $25 billion in Mississippi data centers, create 2,000 jobs
Amazon's $25B commitment to Mississippi represents one of its largest single-state infrastructure investments to date.
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Prime Video's Ad Free subscription is now Prime Video Ultra for $4.99 a month Company News
Apr 10, 2026 · 2 min read
Prime Video's Ad Free subscription is now Prime Video Ultra for $4.99 a month
Amazon rebrands its ad-free streaming tier and cuts the monthly price, expanding Prime Video's reach as a standalone subscription.
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What is AWS Graviton? The custom chip powering 90,000 customers Company News
Apr 10, 2026 · 4 min read
What is AWS Graviton? The custom chip powering 90,000 customers
Amazon's proprietary chip architecture and why it matters for the cost, speed, and efficiency of cloud computing at scale.
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Alexa+ now redefines music intelligence in the Amazon Music app Company News
Apr 9, 2026 · 3 min read
Alexa+ now redefines music intelligence in the Amazon Music app
Alexa+ brings generative AI into Amazon Music — natural language discovery, mood-based playlists, and artist context built in.
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Everything you need to know about Prime Video Company News
Apr 10, 2026 · 5 min read
Everything you need to know about Prime Video
The full picture on Prime Video — originals, live sports, licensing, ad tiers, and where the platform is heading.
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What you need to know about Amazon today: April 10, 2026 Company News
Apr 10, 2026 · 3 min read
What you need to know about Amazon today: April 10, 2026
Amazon's daily news digest covering the most important company stories, product updates, and executive statements.
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FBA prep, packaging, and labeling: A beginner's guide Guide
Jul 7, 2026 · 5 min read
FBA prep, packaging, and labeling: A beginner's guide
This guide breaks down everything you need to know about FBA prep, packaging, and labeling so you can ship with confidence.
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Seller University is now available for everyone Announcement
Jul 2, 2026 · 3 min read
Seller University is now available for everyone
Access Amazon's full library of free seller education — no selling account or login required.
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What is Amazon Brand Registry and how does it work? Insight
Jun 5, 2026 · 4 min read
What is Amazon Brand Registry and how does it work?
Learn about the programs and tools Amazon offers to help you grow and safeguard your brand.
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The new Seller News mobile experience is here Announcement
Jun 4, 2026 · 2 min read
The new Seller News mobile experience is here
Stay informed on the go with featured updates, smart filtering by date and topic, bookmarks, and direct access to Seller Forums.
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Guide to running Amazon seller promotions, deals, coupons, and discounts Guide
May 27, 2026 · 4 min read
Guide to running Amazon seller promotions, deals, coupons, and discounts
Discover how to create promotions in the Amazon store, as well as deals, coupons, and discounts.
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A record number of independent sellers surpassed $1 million in sales in 2025 Company News
Apr 30, 2026 · 4 min read
A record number of independent sellers surpassed $1 million in sales in 2025
A new Amazon report shows independent sellers thrived in 2025, reflecting the resilience of small businesses.
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Independent sellers move 5 billion products annually through Amazon's global logistics network Company News
Sep 18, 2025 · 5 min read
Independent sellers move 5 billion products annually through Amazon's global network
Amazon launches new AI customs tools and expands fulfillment offerings for Walmart, Shopify, and SHEIN — helping sellers simplify their supply chain.
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$2.5 trillion in sales and counting: 25 years of Amazon's partnership with independent sellers Company News
Nov 6, 2025 · 6 min read
$2.5 trillion in sales and counting: 25 years of Amazon's partnership with independent sellers
A pivotal decision to invite independent sellers into Amazon's store in 2000 has driven tremendous growth for entrepreneurs while transforming retail.
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Many sellers say Amazon's the best bang for the buck. Here's why. Company News
Dec 19, 2024 · 4 min read
Many sellers say Amazon's "the best bang for the buck." Here's why.
Sellers can choose powerful add-on services from Amazon that drive growth at a great price — enabling many to earn more than in other sales channels.
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It's now easier for sellers to manage their money on Amazon Company News
Jul 25, 2022 · 3 min read
It's now easier for sellers to manage their money on Amazon
Amazon Seller Wallet gives selling partners more control over how much and when to convert their funds — available in USD and EUR.
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