What is a trademark?

By Mickey Toogood Mickey Toogood is a Sr. Content Marketing Manager at Amazon. He’s passionate about connecting sellers with ecommerce opportunities. He also loves books, travel, and music.

Understand the basics of trademarks, how they protect your brand, and why registering one can help you unlock powerful tools like Amazon Brand Registry to build and secure your business.

The report displayed above, titled “What is a trademark?”, was authored by Mickey Toogood and published on March 26, 2025, on the official Amazon Seller Blog. AgentsUp LLC is not affiliated with Amazon.com, Inc. or any of its subsidiaries and did not create, modify, or contribute to the content of this report. It is presented here solely for informational and educational purposes to assist visitors in understanding the role of trademarks in protecting brand identity and navigating Amazon’s Brand Registry. For the original source, please visit here.