AgentsUp
--:-- --(Chicago)
$---.----.-- %(Amazon)
The Firm

We exist for one reason — to make Amazon your highest-performing channel.

AgentsUp™ is a focused Amazon expansion firm headquartered in Chicago. Every engagement is hand-managed. Every brand is exclusive in its category. Every decision is made with one obsession in mind.

Origin

Built in Chicago. Built for one channel.

AgentsUp was founded on a simple observation: most established consumer brands — even ones doing seven and eight figures in revenue — were leaving Amazon either untouched or badly run. We watched companies invest millions in Shopify storefronts, paid media, and DTC infrastructure while ignoring or mishandling the channel where the vast majority of American product searches now begin.

More U.S. product searches now start on Amazon than on Google. Yet most brands still treat the platform as an afterthought — and pay for it.

The firm was built to fix that, narrowly and seriously. We don't build websites. We don't run paid social. We don't manage influencer campaigns or do general-purpose marketing consulting. We do one thing — Amazon — and we do it for a small number of brands at a time, exclusively in their category, with the focus that only specialization allows.

Our office is in Chicago. Our team is hand-selected, senior, and resourced to run accounts the way they actually deserve to be run — not delegated to a junior account manager, not templated, not split across thirty competing clients. When you sign with us, the people on the proposal are the people on your account.

Philosophy

Three principles. No exceptions.

Most agencies are built around volume — more clients, more retainers, more billable hours, more outputs. We're built around the opposite logic. The depth we offer is only possible because we work with a small, deliberately limited roster. Three principles enforce that discipline.

01 / EXCLUSIVITY
One brand per niche.
If we take you on, we don't take on a competitor in your category. There is no scenario where we have a conflict of interest, divided attention, or shared playbooks across rival brands. You get the entire firm's expertise in your space — uncontested.
02 / DEDICATION
Senior team, hand-managed.
Every engagement is staffed by senior operators — strategists, analysts, ad specialists, and listing experts — chosen specifically for your brand. No junior outsourcing. No anonymous account managers. The people you meet during the pitch are the people executing the work.
03 / DEPTH
Amazon-only. Nothing else.
We don't build websites, run Meta ads, or do general consulting. The single-discipline focus is the entire point. When every hour of our team's attention goes into one channel for a deliberately small client roster, the depth of insight compounds in a way that diversified firms cannot replicate.
Methodology

How an engagement actually runs.

Every engagement follows the same four-stage structure. The work in each stage is bespoke to your brand, your products, and your category — but the architecture is consistent because it works. Skipping stages is what produces the failed launches we get hired to fix.

01
Weeks 1–4
Foundation & Audit
We start by getting under the hood — your current Amazon presence (if any), your product margins, your competitive landscape, your inventory positioning, and the gaps between where you are and what the channel can actually do. Nothing gets built until we know exactly what we're building toward.
Account & Brand Registry audit
Margin and unit-economics modeling
Competitive landscape map
Keyword and demand research
12-month strategic plan
02
Weeks 4–10
Build & Launch
Brand Registry, Amazon Storefront, listing architecture, A+ Content, FBA setup, and the initial PPC campaigns all get built in this phase. Every asset is original, brand-specific, and engineered against the keywords and conversion paths that actually drive your category.
Brand Registry filing & protection
Amazon Storefront design & build
Listings + A+ Content + photography
FBA shipment plan & inbound logistics
Initial PPC campaigns deployed
03
Months 3–6
Optimize & Scale
The data starts flowing — keyword performance, CVR per ASIN, organic ranking, customer behavior. We mine it relentlessly. PPC structure gets refined, listings get A/B tested, inventory gets forecasted with real velocity data, and the account moves from launched to compounding.
PPC structural refinement (80/20)
A/B testing via Manage Your Experiments
Inventory forecasting & restock cadence
Prime Day & BFCM event preparation
Review velocity programs
04
Ongoing
Operate & Compound
Once the account is running at full velocity, we move into ongoing operations — full account management, monthly performance reporting, quarterly strategy reviews with the founding team, and the constant work of staying ahead of category dynamics. This is where most of our clients spend most of their time with us.
Daily account & case management
Weekly performance reports
Monthly executive briefings
Quarterly strategy reviews
New product launches & expansion
Who We Work With

We're built for established brands. Not pre-launch experiments.

Our engagement model — exclusive, senior, depth-first — is only economically rational for brands that have already established product-market fit elsewhere and now need a serious operator on the Amazon side. The brands that fit our model share a few specific characteristics.

If most of these describe your company, we'd be glad to talk. If your business is earlier stage or your product hasn't yet found traction in any channel, we'll tell you that directly — and probably recommend you wait or look at other options first.

$1M+ in annual revenue
Established product-market fit, proven category traction, and enough operational scale to take Amazon seriously.
U.S.-based or U.S.-focused
Either headquartered in the United States or specifically targeting Amazon.com as a primary launch market.
Ready to take Amazon seriously
Not testing the channel — committing to it. Brands that view Amazon as a primary growth engine, not a side experiment.
No competitor of an existing client
Because of our exclusivity principle, we can only take you on if no current client operates in your direct category.
Willing to commit for the long run
Amazon compounds. The brands who win on the platform are the ones with the patience to let infrastructure pay off — typically 6+ month engagements.
100%
Senior operators on every account — no junior outsourcing.
1×
Brand per niche. Exclusivity is non-negotiable.
$1M+
Minimum client revenue. Built for established businesses.
13+
Brands we've taken to Amazon dominance.

If the channel matters to your business — make sure the right people are running it.

We don't take every brand that approaches us. We don't pitch a generic playbook. If you fit the profile and your category is open, we'll be straightforward about whether we're the right partner, what the engagement would look like, and what it would cost.

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